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Data driven literacy concept. Business strategy,personalized and contextual marketing. Dig

Why you need to adopt a data-driven mindset today.

At Appickx we do not only help you with the technical implementation of data solutions, we spend equal attention on strategy and creating a data-driven mindset together. Why do we do this?

Because organizations are overwhelmed by the amount of data and all possible applications but leaders are often disappointed by the lack of tangible results in the short term.

“Brynjolfsson has shown that simple data-driven decisions increase business value by 5 - 6%.”

That is why focus should not be on short term results. Instead, integrating data into the strategic core vision, seeing it as a competitive advantage to challenge intuition, will lead to added value in the long term. Focusing on the context, the application of data insights and putting the customer central to avoid biases resulting from the mechanical use of past experiences. Sounds great?

“Let’s set up a new data unit in the company!”

Soon the first problems emerge: the newly created unit resides in a silo and is not involved in the value creation chain. Therefore, the acceptance of any analyses, proposed methods or outcomes is very small as it is not a joint effort across teams. The data unit is not initiating value creating solutions made possible with data applications because they do not understand the business well enough to become a valuable partner. Resulting in a business that will push potential data solutions to the sidelines, requiring only reports or analyses needed in the daily routine.

“In order to overcome a primary inertia, a visible and substantial group needs to put data over intuition.”

The true recipe for data success is the inception of data applications elsewhere in the organization, not in the data team itself (Newman 2015). The biggest danger is that the data team is only seen as a reactive team that provides on demand reports or analyses! By working closely with stakeholders to create collaborative solutions and to facilitate the exchange of data and business knowledge, data can have a real business impact.

“Data should be considered as powerful advantage for shaping the business, because it reflects the beliefs, attitudes and behaviors of the customers.”

For a data-driven business to function, the culture must be clearly data-driven. Most people should at least embrace and value data-backed insights. But how can a culture be fashioned this way? There is a known secret to carving a certain culture:

“with leading by example, a real change can be made. Adopt the data-driven mindset today.”

- Appickx

Why work with us?

We view our relationships with clients as true partnerships, working closely together to achieve mutually beneficial goals. We create these partnerships by building on four pilars.


We pride ourselves on being experts in data-driven business and providing our clients with the highest level of knowledge and experience.


We continuously strive to push the boundaries of what is possible and develop new, creative solutions for our clients.


We maintain the highest ethical standards in all of our dealings with clients, partners, and colleagues.


We understand the importance of timely communication and action, and we always respond quickly and effectively to the needs of our clients.

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